Want to see a professional customer journey mapping tool in action? Request a demo session with sales!

Personas

Persona vs. Market segment: (not so) common ground

Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.

Cinema customer journey: visualize it to improve + free template

Want to increase retention of your cinema visitors? Then think about improving their experience with the help of customer journey mapping. To give you an ease start, we’ve created a ready-to-go template and wrote a step-by-step guide to build a cinema customer journey map. Go read it and build the map for your case.