Personas

Customer experience in manufacturing: turn challenges into opportunities (+ free template)

Join us as we explore a strategy for improved CX in manufacturing, and see how it can help companies drive…

March 23, 2023

A marketer’s perspective on travel customer journey maps | Mar 29

Tune in to our next event and learn how journey maps can be used to aid advertising and communication for…

March 7, 2023

How to approach customer churn measurement in banking

While calculating churn requires two simple parameters, you’ll actually need much more of them to confidently define and prevent it.…

February 22, 2023

How to do journey mapping in recruiting to create a great EX

Journey mapping in recruiting is like a spell that opens doors to a smooth candidate experience. Wanna learn this magic?…

February 2, 2023

Customer onboarding experience: definition, steps, best practices

Don't leave your customers while they're still learning, and they'll return the favor by staying with your company in the…

January 26, 2023

What are persona alternatives?

Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…

December 29, 2022

A comprehensive guide to stakeholder mapping in UX

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…

December 21, 2022

Case study: improving financial services customer experience as a team

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

December 20, 2022

Understanding end-to-end museum visitor experience (+ free map template)

Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…

December 2, 2022