How to do journey mapping in recruiting to create a great EX

February 2, 2023

Journey mapping in recruiting is like a spell that opens doors to a smooth candidate experience. Wanna learn this magic?…

New event: A practitioner’s approach to employee journey mapping | Feb 16

January 31, 2023

Take a walk through a practical example of building an employee journey map with somebody who’s been there so many…

Customer onboarding experience: definition, steps, best practices

January 26, 2023

Don't leave your customers while they're still learning, and they'll return the favor by staying with your company in the…

How to create a customer journey map in e-commerce (+ free template)

January 20, 2023

Unmatched customer experience takes you to the top in the growing e-commerce market. Customer journey mapping in e-commerce helps you…

How to UX research in a challenging business environment | Jan 18

January 10, 2023

Want to make a strong business case for your next UX research initiative? Join our free online event to get…

What are persona alternatives?

December 29, 2022

Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…

B2B customer journey: the ultimate guide + templates

December 29, 2022

How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…

Measuring churn and preventing customer loss

December 27, 2022

Measuring churn is the first step on the road to reducing customer loss, enhancing retention level, and revenue. To learn…

A comprehensive guide to stakeholder mapping in UX

December 21, 2022

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…

Case study: improving financial services customer experience as a team

December 20, 2022

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

A 🔮 to always know who owns a map and your document status

December 16, 2022

Meet new features! Now your personas and maps have owners and statuses. Fancy to learn more? Dive in the post.

Case study: making a student journey map to improve the university experience

December 7, 2022

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

Understanding end-to-end museum visitor experience (+ free map template)

December 2, 2022

Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…