Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…
How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…
Measuring churn is the first step on the road to reducing customer loss, enhancing retention level, and revenue. To learn…
Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…
How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…
Meet new features! Now your personas and maps have owners and statuses. Fancy to learn more? Dive in the post.
How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…
Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…
What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…
Check out our new template — a conference customer journey map — to learn how to ensure the best possible…
Having a large audience, it's hard to adjust your offering to all at once. That's when customer grouping comes into…
The markets, economy, and customers' spending habits keep changing. But one thing stays the same: the power of journey mapping.…
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