Case study: improving financial services customer experience as a team

December 20, 2022

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

A 🔮 to always know who owns a map and your document status

December 16, 2022

Meet new features! Now your personas and maps have owners and statuses. Fancy to learn more? Dive in the post.

Case study: making a student journey map to improve the university experience

December 7, 2022

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

Understanding end-to-end museum visitor experience (+ free map template)

December 2, 2022

Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…

A guide to customer loyalty: definition, benefits, and improvement strategies

November 30, 2022

What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…

Event attendee journey: map a customer journey for events (+template)

November 28, 2022

Check out our new template — a conference customer journey map — to learn how to ensure the best possible…

Persona vs. market segment: (not so) common ground

November 22, 2022

Having a large audience, it's hard to adjust your offering to all at once. That's when customer grouping comes into…

The importance of customer journey mapping: why now and not alone

November 17, 2022

The markets, economy, and customers' spending habits keep changing. But one thing stays the same: the power of journey mapping.…

🌟 Your UXPressia Black Friday deal is here

November 16, 2022

Get your special gift from the UXPressia platform during Black Friday and your customer will thank you next year.

Social media customer journey: from follower to brand advocate

November 10, 2022

Wanna turn your followers' social media customer journey into a pleasant adventure?Read this post and you will—with our tips, tricks…

Take advantage of UXPressia’s partners in the Black Friday crime

November 8, 2022

Wanna get a decent % off regular prices for useful journey mapping recourses and related tools? Here those are!

A customer journey map for beginners: learn how to navigate our mapping tool

November 8, 2022

New to the mapping concept or just new to UXPressia? Or maybe you're looking for a fast way to onboard…

Integrate your Jira issues into journey maps

November 2, 2022

Meet Jira issues —  the new section in UXPressia’s Customer Journey Mapping tool. This section allows you to incorporate Jira…