What are persona alternatives?

December 29, 2022

Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…

B2B customer journey: the ultimate guide + templates

December 29, 2022

How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…

Measuring churn and preventing customer loss

December 27, 2022

Measuring churn is the first step on the road to reducing customer loss, enhancing retention level, and revenue. To learn…

A comprehensive guide to stakeholder mapping in UX

December 21, 2022

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…

Case study: improving financial services customer experience as a team

December 20, 2022

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

A 🔮 to always know who owns a map and your document status

December 16, 2022

Meet new features! Now your personas and maps have owners and statuses. Fancy to learn more? Dive in the post.

Case study: making a student journey map to improve the university experience

December 7, 2022

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

Understanding end-to-end museum visitor experience (+ free map template)

December 2, 2022

Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…

A guide to customer loyalty: definition, benefits, and improvement strategies

November 30, 2022

What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…

Event attendee journey: map a customer journey for events (+template)

November 28, 2022

Check out our new template — a conference customer journey map — to learn how to ensure the best possible…

Persona vs. market segment: (not so) common ground

November 22, 2022

Having a large audience, it's hard to adjust your offering to all at once. That's when customer grouping comes into…

The importance of customer journey mapping: why now and not alone

November 17, 2022

The markets, economy, and customers' spending habits keep changing. But one thing stays the same: the power of journey mapping.…

🌟 Your UXPressia Black Friday deal is here

November 16, 2022

Get your special gift from the UXPressia platform during Black Friday and your customer will thank you next year.