New event: Customer journey mapping: why now and not alone | Oct 20

October 4, 2022

Can journey maps, as they are today, really help improve customer experience? And should you approach them all by yourself?…

5 essential tips after 5 years in customer journey-based UX research

September 27, 2022

Are you a UX researcher or designer looking to increase the impact of your work? Read on for five expert…

How to apply behavioral science principles to journey mapping

September 21, 2022

Behavioral science can help you understand how your customers make decisions and why they act on them. Read on to…

Asynchronous collaborative journey mapping—fact or fiction | Sept 27

September 13, 2022

Want to keep everyone on track when working on journey maps asynchronously? This event is for you.

Cinema customer journey: visualize it to improve + free template

September 6, 2022

Want to increase retention of your cinema visitors? Then think about improving their experience with the help of customer journey…

Collaborative journey mapping: synchronous collaboration

August 30, 2022

There are many advantages of synchronous collaboration in journey mapping. Ready to learn them all and see the examples? Then…

New event: Using diary studies in customer journey mapping | Sep 15

August 26, 2022

Wanna learn how Blackline ran a low-cost diary study to create heavily data-informed personas and customer journey maps? Read on!

How to stop losing customers using customer journey maps

August 23, 2022

Have no idea why customers leave you? Read the article to foresee such a thing and prevent customer loss in…

Do different: Lessons learned from the pain and joy points of a UX Designer

August 16, 2022

UX design is about improving somebody's journey while the experience of a UX Designer matters too. To get inspiration, motivation,…

Website user journey case study: improving the experience to boost sales

August 8, 2022

Does your website generate less sales than you expected? Read this article to learn how improving website user journey and…

Macadamian case study: improving the employee journey

August 2, 2022

Learn how Macadamian's UX Researchers used their expertise and journey mapping to improve the employee journey at their company

Website visitor journey map + free template

July 29, 2022

Want to learn how to build a journey map for a website visitor and improve their experience based on the…

New JM template: E-commerce store email marketing campaign

July 13, 2022

Meet our new JM template that focuses on an email marketing campaign for an e-commerce store.