Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.
The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.
Wanna turn your followers’ social media customer journey into a pleasant adventure?Read this post and you will—with our tips, tricks and a ready-to-go template.
New to the mapping concept or just new to UXPressia? Or maybe you’re looking for a fast way to onboard other teammates? Then take a look at this first-time user template.
Meet Jira issues — the new section in UXPressia’s Customer Journey Mapping tool. This section allows you to incorporate Jira issues inside your journey maps.
Fancy joining a fireside conversation with a researcher and a designer to learn how personas can help you create accessible and inclusive products and services? Sign up!