Curious about your journey mapping ROI? Calculate it now!

Customer Experience and Service Design Blog

Forrester’s recognized leader in journey-centricity shares their insights

Wanna transform your company’s approach to customer experience? Become journey-centric with insights from Kindred’s former Head of CX…

Katerina Kondrenko

May 2, 2023March 5, 2025

New dash to manage, new ways to share

We’re thrilled to announce that our dashboard just received a superpower upgrade and we’ve made sharing projects with your team or clients more convenient in some ways. Eager to learn the details? Read the post.

Katerina Kondrenko

April 26, 2023April 26, 2023

Mapping your way to advertising success: How a digital marketing journey map can help

Learn how bringing a CX mindset to your advertising campaigns can have a significant business impact, drive conversions, and guide customers to making a purchase.

Sofia Grigoreva

April 25, 2023May 28, 2026

How to present customer journey maps

Whether you’ve been presenting customer journey maps often or this is your first time, this post will give you specific tips on how to make the most out of your next CJM presentation.

Katerina Kondrenko

April 19, 2023August 12, 2025

Achieving service excellence: Corporate banking customer journey mapping

Unsure if your corporate banking customer journey is exceptional? Fear not, for there is a foolproof method to put it to the test. Discover the secrets to evaluating and optimizing your customer journey, ensuring that every step of the way is a delightful experience for your valued clients. A ready-to-go template included.

Katerina Kondrenko

April 13, 2023June 1, 2026

How to build actionable customer journey maps: expert opinion

Stop guessing with customer journey maps! Our latest article, based on insights from CXO of Delta CX, Debbie Levitt, delivers expert guidance on creating maps that drive action. Let us be your compass to effective journey mapping.

Katerina Kondrenko

April 6, 2023February 17, 2026

New event: The importance of measuring your customer’s journey | Apr 27

Wanna explore strategic approaches to your journey mapping project which will bring immense benefits to your brand? Join us at the upcoming online event.

Katerina Kondrenko

April 4, 2023March 5, 2025

Top 10 customer journey map layers backed up by statistics

Layers are the horizontal rows that form the structure of your journey maps. Want to know which layers UXPressia users fancy the most? Or what value each layer can bring to your map? Read on to find out.

Sofia Grigoreva

March 30, 2023July 30, 2023

New event: Why your CJM project is doomed (and how to avoid it) | Apr 11

Wanna gain insight into what it takes to accomplish your objectives in your first-ever journey mapping endeavor? Then see you at the upcoming event.

Katerina Kondrenko

March 28, 2023May 8, 2026

Join our newsletter:

Tags:

B2B Customer Journey Empathy Map Employee Experience Impact Map Personas Research Templates Touchpoints Webinars

Latest posts:

Chat with several personas at once

July 6, 2026July 6, 2026

Chat with several personas at once

Meet group chats with personas, Tags Summary Report, and Chunk type management

July 2, 2026July 6, 2026

Meet group chats with personas, Tags Summary Report, and Chunk type management

Trace every AI-generated insight back to its source in UXPressia

April 24, 2026July 6, 2026

Trace every AI-generated insight back to its source in UXPressia