Measuring churn is the first step on the road to reducing customer loss, enhancing retention level, and revenue. To learn why bother at all, how to calculate customer churn and what to do next, read our new article.
How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual approach to journey mapping, or rather, a very traditional one: an actual map on the wall.
How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to cover? Start with this case study.
What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey mapping come into play? Read on to find out!
Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.
