What are personas? Why would you want to create them? In this article, we’re going to dive into the concept of persona and answer these questions and even more!
Making a CJM sounds like a great idea, but… where to get data from? In this post, we’ll try to analyze the most popular sources of user data that can be used for your customer journey maps.
Customer journey mapping is the new black in the world of UX. You might have heard a lot about it. It might be that someone pushes you to try it. Before you do, read this post – there is a chance that you don’t need CJM. Though it’s very unlikely.
Customer Journey Mapping is a great technique to use when you want to understand how your business performs from your customers’ standpoint. It allows you to put together all the data you have and order it in a clear and comprehensive way. In this post, we’ll look into what this technique is and why you UXPressia is a great way to build customer journey maps!