How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to cover? Start with this case study.
What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey mapping come into play? Read on to find out!
Having a large audience, it’s hard to adjust your offering to all at once. That’s when customer grouping comes into play. You may narrow your focus by segmenting the market or turning it into personas. Which way to choose? Read the article and decide.
The markets, economy, and customers’ spending habits keep changing. But one thing stays the same: the power of journey mapping. This post covers the fundamentals of building customer journeys, with tons of expert tips and how-to’s.
Wanna turn your followers’ social media customer journey into a pleasant adventure?Read this post and you will—with our tips, tricks and a ready-to-go template.