Customer Experience and Service Design Blog
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New event: Customer-centricity in impact mapping: Delta CX’s approach | June 7
Measuring your customer journey performance: best practices and the example
Knowing where to focus your efforts is crucial when it comes to improving the customer experience. By measuring your customer journey performance, you can identify areas that require attention and ensure that your resources are allocated effectively. Not sure what metrics to choose? Read the article.
How to use psychographic segmentation to better understand your customers
Do you really understand your customers? If you’re not using psychographic segmentation, you may be missing out on valuable insights into your customers’ behaviors, preferences, and motivations. Read this article to explore what psychographic segmentation is, how it differs from demographic segmentation, and how you can use it to create more effective marketing campaigns.
