Arthur McCay

How to create a customer journey map—a step-by-step guide with examples

Let's put all theory we've learned into practice by creating a customer journey map step-by-step. In the end, you'll be…

March 23, 2024

Creating a Persona — a step-by-step guide with tips and examples

Wanna create a persona? Let's do it together, one step at a time. This comprehensive walkthrough will serve as your…

January 20, 2024

How to create an impact map in 7 easy steps: A complete guide + examples

In this guide, we’ll go through the process step by step and create an impact map example from scratch.

October 8, 2023

Employee experience journey map: A complete guide + example + template

Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This…

September 1, 2023

B2B customer journey: the ultimate guide + templates

How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…

December 29, 2022

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get…

March 6, 2020

UXPressia Research Group Launch

This summer, we have launched a user research group and we invite you to join it and share your ideas…

July 31, 2019

A look back at 2018, and ahead to 2019

2018 has been a busy year for UXPressia. In this New Year post, we'd like recap everything that's happened this…

December 25, 2018

Update: Mixpanel Integration for CJM Tool

KPIs are what make effective journey maps. With UXPressia, you can now integrate your customer journey maps with Mixpanel to…

September 10, 2018