Arthur McCay

How to create an impact map in 7 easy steps: A complete guide + examples

In this guide, we’ll go through the process step by step and create an impact map example from scratch.

October 8, 2023

B2B customer journey: the ultimate guide + templates

How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…

December 29, 2022

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get…

March 6, 2020

UXPressia Research Group launch

This summer, we have launched a user research group and we invite you to join it and share your ideas…

July 31, 2019

A look back at 2018, and ahead to 2019

2018 has been a busy year for UXPressia. In this New Year post, we'd like recap everything that's happened this…

December 25, 2018

Update: Mixpanel integration for CJM tool

KPIs are what make effective journey maps. With UXPressia, you can now integrate your customer journey maps with Mixpanel to…

September 10, 2018

Update: Custom branding for exports

Logos are a graphic extension of the internal realities of a company, said Saul Bass. And we're are thrilled to…

August 27, 2018

Introducing UXPressia 4.0: Emotion wheel

As you may know, the experience section has always been a part of our CJM Online tool. Fun fact: this…

May 4, 2018

Introducing UXPressia 4.0: Workspaces

Workspaces are another part of the new release and at its core, it's a User Management panel on steroids. Workspaces enable you to have…

May 4, 2018