Yuri Vedenin

Good, better, the CJM

Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true.…

December 28, 2016

The 6 targets you will hit with CJM

What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first…

December 13, 2016

Take it personally, it’s not just business

What are personas? Why would you want to create them? In this article, we're going to dive into the concept…

December 8, 2016

5 reasons why CJM might not be the weapon of your choice

Customer journey mapping is the new black in the world of UX. You might have heard a lot about it.…

October 27, 2016

Looking for fancy UX tools? Meet Customer Journey Mapping

Customer Journey Mapping is a great technique to use when you want to understand how your business performs from your…

October 25, 2016