Looking for a visual guide into Customer Journey Mapping? Look no further! ;) We've made this nice infographic for all…
When should you create an impact map? This technique is simple, yet so powerful, has many applications and we’ll try…
Creating CJM is a challenging task. It’s not just about doing it right. Sometimes your CJM gets so complicated that…
How many personas should you have? One? Five? A dozen? Are there any standards? Let’s tackle these questions together in…
How to create truly powerful user personas that will awaken empathy and help you create better services? And how to…
So much ado about these personas. Why do you want to use them? Well, there are many reasons and benefits.…
Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be…
There are so many ways to screw up when doing customer journey mapping. You don't want that. Let's see what…
What should be taken into consideration when analyzing a customer journey map? In this post, we'll give you seven things…