Let's put all theory we've learned into practice by creating a customer journey map step-by-step. In the end, you'll be…
What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But…
Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This…
Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…
We all are deeply saddened, devastated, and heartbroken by the news we read and hear every day, all the violence…
There's been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But…
Making a CJM sounds like a great idea, but... where to get data from? In this post, we'll try to…
Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around…
We've been recognized as a Hot Vendor in Customer Journey Mapping 2018 by Aragon Research. Let's take a moment to…