Updates

Integrate customer experience and VoC data into your maps and personas

Published by

Exciting news! Our experience management platform has just got more power🎇

Meet ‘Metrics’ — a brand-new section inside UXPressia. This section lets you connect your organization’s KPIs with customer experience data and customer journeys.

📊 Manual and automated metrics

You're now equipped with two types of metrics:

  • Automated metrics retrieved from Qualtrics — a Voice of the Customer (VoC) tool;
  • Manual metrics to track any business-critical custom metrics, well, manually.

This update bridges the gap between gathering customer feedback and actionable insights, streamlining the process within the journey mapping tool.

🤝 Team Library to rule them all

You can manage all metrics of your organization in a dedicated section within the Team Library:

Standard supported metrics are NPS, CSAT and CES, but you can log any custom metrics as well, such as

  • CLV;
  • Customer retention rate;
  • User churn rate;
  • Conversion rate;
  • And others.

Each metric has its page, where you can see how the metric value changed  data over time:

Once set up, a metric can be added to any map or persona.

Ready to try this feature?

Katerina Kondrenko

Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

Share
Published by