Customer Journey

Outside in: mapping a buying journey for complex offerings

Want to learn how to map and manage a buying journey and why you should worry about it in the…

July 1, 2021

New event: improving development experience with story mapping on July 6

Learn how to make use of story mapping for your development team.

June 29, 2021

New template: new reality travel journey map

Have you been traveling recently? Or maybe someone shared their experience with you? Anyway, you might have a grasp of…

June 24, 2021

Meet the Touchpoints Library

Meet the Touchpoints Library, a single place to manage and store touchpoints across all of your CJM and persona projects.

June 22, 2021

New event: behavior analysis with Martina Mitz on June 17

Dive into the behavior analysis with the UX Psychologist and enhance empathy towards potential customers and users.

June 15, 2021

Customer journey mapping research report 2020

Download our new research report to learn what types of journey mappers there are, how they works, what they include…

June 14, 2021

Journey Mapping Ideation Strategies workshop on June 29

Learn unique idea generation strategies for working with your customer journey map.

June 9, 2021

New event: journey mapping in healthcare marketing on June 10

Learn 10 simple Do's and Don'ts for more effective journey mapping and how journey maps can help you understand your…

June 7, 2021

11 customer journey mapping mistakes

In this post, we will look at 11 common mistakes that don’t allow you to build effective journey maps. And…

June 3, 2021