Personas

The Role of User Research in Content Marketing

Sabra Mwaura, the Marketing Specialist at Disqus, shares her opinion on how to leverage user research in content marketing.

April 9, 2020

How to use customer personas

There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are…

March 19, 2020

Case Study: How Personas Help Michelin Improve Customer Communication

Learn how Michelin leverages UXPressia's Personas tool to improve customer communication and satisfaction while deploying regional projects.

March 18, 2020

No comments? Yes comments!

You can now comment on journey maps and personas, get in-app and Slack notifications on the activity in your personas…

May 28, 2019

How to Brand Customer Journey Maps and Personas

A few ways to brand customer journey maps and personas. Breathe life into your deliverables and make it clear right…

April 25, 2019

Customer Persona Best Practices + Template

We have compiled a list of customer persona best practices and questions into a single template that you can use…

April 18, 2019

Customer Persona Cheat Cards Available in PDF

We have made a PDF copy of our Persona cards. Download them for free and use them to generate insights…

April 11, 2019

3 Ways to Create Journey Maps without Personas

Let's be clear about this - creating customer personas can take months. What to do if you don't have personas,…

March 29, 2019

5 Ways to Align Marketing Campaign to Your Personas

The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to…

January 31, 2019