There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are a few examples of how to use customer personas.
We have compiled a list of customer persona best practices and questions into a single template that you can use for creating insightful customer and buyer personas.
Let’s be clear about this – creating customer personas can take months. What to do if you don’t have personas, but you need a journey map? Here are 3 ways to build a customer journey map without personas.
The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to align your marketing campaign to your personas.
