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Personas

Personas only work when teams create them right and actually use them. These articles cover persona research methods, templates, and real examples for B2C and B2B, plus how to run workshops, present personas to stakeholders, and keep them up to date over time.

Working from home with UXPressia

There’s a difference between mapping customer journeys when working in an office and doing it remotely. UXPressia has all you need to help you make the most of your work-from-home adventure.

Kristina Margulets

How to use customer personas

Using customer personas

There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are a few examples of how to use customer personas.

Dan Nagornov
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