Research

New event: behavior analysis with Martina Mitz on June 17

Dive into the behavior analysis with the UX Psychologist and enhance empathy towards potential customers and users.

June 15, 2021

New event: getting breakthrough insights that drive SaaS conversion

Join our free online event with Nathan Lippi, former Head of User Research at PandaDoc, to learn effective research methods…

May 4, 2021

Jobs to be Done is the new personas?

There's been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But…

March 15, 2021

New Event: Power of Interview Workshop

Join the Power of Interview workshop to learn and practice customer interview skills to get more quality insights for your…

October 28, 2020

Using design thinking to improve customer experience in e-commerce

Home24 implemented the design thinking methodology to increase their customer satisfaction and shared some insights about improving customer experience in…

August 24, 2020

10.5 tips to take customer journey mapping to the next level

Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around…

May 4, 2020

UXPressia Research Group Launch

This summer, we have launched a user research group and we invite you to join it and share your ideas…

July 31, 2019

Customer Journey Mapping Research Report 2019

A quick overview of the Customer Journey Mapping Report prepared by UXPressia team. The report is based on results of…

July 26, 2019

5 Ways to Align Marketing Campaign to Your Personas

The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to…

January 31, 2019