Research Archives – Page 4 of 5

New event: behavior analysis with Martina Mitz on June 17

Dive into the behavior analysis with the UX Psychologist and enhance empathy towards potential customers and users.

June 15, 2021January 18, 2022

New event: getting breakthrough insights that drive SaaS conversion

Join our free online event with Nathan Lippi, former Head of User Research at PandaDoc, to learn effective research methods to improve your SaaS conversion rates.

Katerina Kondrenko

May 4, 2021January 18, 2022

Jobs to be Done is the new personas?

There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.

Yuri Vedenin

March 15, 2021November 24, 2022

New Event: Power of Interview Workshop

Join the Power of Interview workshop to learn and practice customer interview skills to get more quality insights for your product or service.

Yulia Busel

October 28, 2020January 18, 2022

Using design thinking to improve customer experience in e-commerce

Home24 implemented the design thinking methodology to increase their customer satisfaction and shared some insights about improving customer experience in e-commerce.

Kristina Margulets

August 24, 2020August 30, 2023

10.5 tips to take customer journey mapping to the next level

Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.

Yuri Vedenin

May 4, 2020August 16, 2022

UXPressia Research Group Launch

This summer, we have launched a user research group and we invite you to join it and share your ideas and insights with us. Help UXPressia become better!

Arthur McCay

July 31, 2019August 30, 2019

Customer Journey Mapping Research Report 2019

A quick overview of the Customer Journey Mapping Report prepared by UXPressia team. The report is based on results of the survey we conducted this May.

Tanya Levdikova

July 26, 2019December 24, 2021

5 Ways to Align Marketing Campaign to Your Personas

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The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to align your marketing campaign to your personas.

Grace Carter

January 31, 2019November 13, 2023