Research
Good UX and CX research turns assumptions into evidence. These articles cover interview techniques, research methods, and ways to translate findings into personas, journey maps, and decisions stakeholders can act on with confidence.
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10.5 tips to take customer journey mapping to the next level
Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.
