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Using journey mapping to improve CX: Tips and techniques

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Making a journey map is only the first step. The next step is turning those insights into actions that move your project ahead. We're excited to invite you to an upcoming session that will change the way you use journey mapping in your work.

Meet Kelly Jura, VP, Brand & User Experience at ScreenPal.

During a 60-minute session, Kelly will guide you through the pivotal steps of turning the customer journey mapping process into a toolkit for actionable change, driving iteration, and enhancing the overall user experience.

📄 You will:

🟣 Master techniques to brainstorm, categorize, and prioritize solutions that address your users' needs directly;

🟣 Learn how to seamlessly integrate journey map insights with your business objectives and monitor progress effectively;

🟣 Understand that journey mapping is not a one-time task but an ongoing process that evolves and improves with each iteration.

Kelly will also share a few examples of journey maps and illustrate how they can shape product roadmaps, equipping you with practical methods to translate mapping efforts into tangible outcomes.

Why attend?

This session is designed for professionals eager to refine their skills and integrate journey mapping more effectively into their workflow. Whether you're a product manager, a UX designer, or a strategist, you'll find valuable insights and strategies to elevate your work and deliver exceptional user experiences.

We'll wrap up with a Q&A session, giving you the opportunity to pose any related to the topic questions you might have. 

📹 If you're unable to attend live, no problem—we're recording the entire session and will provide access to everyone who registers. So, feel free to sign up, whether or not you can be there live.

Katerina Kondrenko

Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

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