Insights

What is user experience? Definition, benefits, examples

Dive into the world of user experience to grasp its meaning, benefits, and key elements. Gain insights from real-world examples…

April 23, 2024

Customer experience: what is it, how to measure and improve

Explore the meaning of customer experience (CX) and why it's important for business success. Learn how to effectively measure, analyze,…

April 18, 2024

Customer experience in the banking industry: 3 ways to improve

Explore the importance of customer experience in the banking industry and learn how to enhance it with effective management strategies.…

April 11, 2024

How to create a marketing persona

Learn what is a marketing persona, why is it important, how to build and use your personas in marketing. Dive…

April 9, 2024

Activating your journey mapping: a four-step guide

Activate your journey mapping with our step-by-step guide. Learn how to leverage journey maps to uncover new opportunities and ignite…

April 4, 2024

AI secrets for faster and smarter journey mapping

AI-powered tools can enhance the journey mapping process, streamline it, aid in ideation. Read more in our new article.

March 13, 2024

The data-driven approach to elevating a customer journey

Learn how to enhance organizational culture through journey mapping with insights from Chidera Okolie. Explore approaches, process improvement, accuracy tips,…

March 7, 2024

New event: Speedy AI-powered mapping: designing experiences and content | Mar 21

Wanna unlock the power of AI for design with our 90-minute webinar featuring Noz Urbina? To learn how to create…

March 5, 2024

New event: Quick guide to complex & non-linear mapping | Mar 6

Join our event to master complex customer journey mapping. All the details are inside...

February 20, 2024

Using customers’ online shopping behavior in e-commerce

Learn what customers' online shopping behavior is, why to use it in e-commerce marketing. Learn about different consumer behavior types…

January 31, 2024

What is the buyer journey? Definition, stages, and examples

Explore the stages and significance of the buyer journey. Learn how to optimize the buyer journey and see templates.

January 4, 2024

User journey vs. user flow: what they are, how to create, differences

“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let's…

December 23, 2023