When developing an app, are you sure it will help people? How do you assess its chances of actually changing someone’s behavior patterns and not being forgotten on users’ smartphones?
On Thursday, June 24, Roxana M. Barbu, PhD, Senior Cognitive and Behavioural Experience Researcher at Macadamian, will share how to tell an app that will lead to meaningful behavior change from an app that users delete shortly after installing them.
At the online event, Roxana will present a novel heuristic evaluation. This kind of evaluation shifts focus from app usability to a set of crucial characteristics and features that can really change someone’s behavior patterns.
You will learn:
✔️ How to assess apps to single out those that can affect users’ behavior;
✔️ What stages along the product journey are more important?
❓ The session will be followed by a Q&A session. It’s your chance to get even more helpful tips from Roxana.
Don't worry, you can still catch up. Watch the recording below or read Roxana's article on our blog.