Developing an app, are you sure it will help people? How do you assess its chances to actually change someone’s behavior patterns and not to be forgotten on users’ smartphones?
On Thursday, June 24, Roxana M. Barbu, PhD, Senior Cognitive and Behavioural Experience Researcher at Macadamian, will share how to tell an app that will lead to meaningful behavior change from an app that users delete shortly after installing them.
At the online event, Roxana will present a novel heuristic evaluation. This kind of evaluation shifts focus from app usability to a set of crucial characteristics and features that can really change someone’s behavior patterns.
You will learn:
✔️ How to assess apps to single out that can affect users’ behavior;
✔️ What stages along the product journey are more important.
❓ The session will be followed by a Q&A session. It’s your chance to get even more useful tips from Roxana.
📹 Can't make it live? Register anyway and get the event recording to your email afterwards.
