Customer Journey

How to create a customer journey map in e-commerce (+ free template)

Unmatched customer experience takes you to the top in the growing e-commerce market. Customer journey mapping in e-commerce helps you…

January 20, 2023

B2B customer journey: the ultimate guide + templates

How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…

December 29, 2022

A comprehensive guide to stakeholder mapping in UX

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…

December 21, 2022

Case study: improving financial services customer experience as a team

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

December 20, 2022

Case study: making a student journey map to improve the university experience

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

December 7, 2022

Understanding end-to-end museum visitor experience (+ free map template)

Learn how to visualize and improve your museum visitor experience with journey mapping using this guide and a free, downloadable…

December 2, 2022

A guide to customer loyalty: definition, benefits, and improvement strategies

What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…

November 30, 2022

Event attendee journey: map a customer journey for events (+template)

Check out our new template — a conference customer journey map — to learn how to ensure the best possible…

November 28, 2022

The importance of customer journey mapping: why now and not alone

The markets, economy, and customers' spending habits keep changing. But one thing stays the same: the power of journey mapping.…

November 17, 2022