Personas

Retail customer journey: Definition, stages, examples, templates

Learn what a retail customer journey is and explore its stages. Discover how to create a customer journey map for…

May 17, 2024

New event: One Map, Multiple Journeys | May 29

That's the return of our highly requested webinar on multi-persona journey maps. Register now not to miss it out!

May 15, 2024

How to create a marketing persona

Learn what is a marketing persona, why is it important, how to build and use your personas in marketing. Dive…

April 9, 2024

AI secrets for faster and smarter journey mapping

AI-powered tools can enhance the journey mapping process, streamline it, aid in ideation. Read more in our new article.

March 13, 2024

The data-driven approach to elevating a customer journey

Learn how to enhance organizational culture through journey mapping with insights from Chidera Okolie. Explore approaches, process improvement, accuracy tips,…

March 7, 2024

New event: Speedy AI-powered mapping: designing experiences and content | Mar 21

Wanna unlock the power of AI for design with our 90-minute webinar featuring Noz Urbina? To learn how to create…

March 5, 2024

How to map a SaaS buyer journey + free template

Can you tell whether your SaaS users are satisfied or accumulate negative impressions to burst and leave you next month?…

February 23, 2024

Integrate customer experience and VoC data into your maps and personas

We're thrilled to announce an exciting update to our experience management platform—a powerful new feature designed to bridge the gap…

February 14, 2024

Using customers’ online shopping behavior in e-commerce

Learn what customers' online shopping behavior is, why to use it in e-commerce marketing. Learn about different consumer behavior types…

January 31, 2024