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Personas

Personas only work when teams create them right and actually use them. These articles cover persona research methods, templates, and real examples for B2C and B2B, plus how to run workshops, present personas to stakeholders, and keep them up to date over time.

How to create a buyer persona: the ultimate guide

Learn how to create a buyer persona that drives real results. This ultimate guide covers everything from understanding different persona types to step-by-step instructions for building effective B2B and B2C personas, complete with real-world examples.

Katerina Kondrenko

Level up your mapping with Chunks  | June 18

Are you tired of drowning in a sea of customer experience data, struggling to navigate through various sources, and duplicating information across multiple customer journey maps? Say goodbye to the chaos and embrace a streamlined approach with the latest enhancements to the UXPressia platform. And with our new online event…

Katerina Kondrenko
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