Research

How to build actionable customer journey maps: expert opinion

Stop guessing with customer journey maps! Our latest article, based on insights from CXO of Delta CX, Debbie Levitt, delivers…

April 6, 2023

Top 10 customer journey map layers backed up by statistics

Layers are the horizontal rows that form the structure of your journey maps. Want to know which layers UXPressia users…

March 30, 2023

New event: Building actionable journey maps | March 16

Wanna learn how to build a journey map that really works? That’s your call.

February 28, 2023

New event: A practitioner’s approach to employee journey mapping | Feb 16

Take a walk through a practical example of building an employee journey map with somebody who’s been there so many…

January 31, 2023

How to UX research in a challenging business environment | Jan 18

Want to make a strong business case for your next UX research initiative? Join our free online event to get…

January 10, 2023

Demystifying accessibility & inclusion through personas | Nov 16

Fancy joining a fireside conversation with a researcher and a designer to learn how personas can help you create accessible…

November 1, 2022

How to run a customer journey mapping workshop

Are you ready to take your customer experience strategy to the next level? Then you need to check out our…

October 11, 2022

5 essential tips after 5 years in customer journey-based UX research

Are you a UX researcher or designer looking to increase the impact of your work? Read on for five expert…

September 27, 2022

How to apply behavioral science principles to journey mapping

Behavioral science can help you understand how your customers make decisions and why they act on them. Read on to…

September 21, 2022