Travel & tourism customer journey map & personas templates

Traveling and tourism are all about enjoying new moments and having unforgettable experiences. But the travel customer journey has changed dramatically over the last few decades — it’s no longer a simple process with a few stages like reading a brochure, visiting a travel agency office, and booking a tour (and a hotel), buying airline tickets, and heading to the airport. The journey is much more complex today as customers research and convert via multiple channels and devices.

To stay in the game, you have to win the hearts and minds of your customers, passengers, and visitors. Journey mapping can become your secret weapon in this endeavor. Building a travel customer journey map, you will be able to truly understand your customers and how you can make their experience with your company or service better.

Feel free to grab our CJM templates for travel and tourism to jump-start your journey mapping project.