CJM Template for Food&Drinks 2



Few people know, but WTF actually means “Where’s The Food?”. And we always ask this question when wandering around a moll.

We love food so much that we decided to make one more “Foods and Drinks” template. This one’s shorter on touchpoints in case your customer path isn’t that long.

Feel free to add your touchpoints or delete the ones you don’t need.

And remember: hunger is nothing, UX is everything.

Sign in to create map

Map's Persona

Edwin Blomberg, 23, Sweden

Lives with his girlfriend. 

Likes going to the shops and cinemas on his weekends and eating out. 

Uses smartphone. 

Main info channel: internet + friend's recomendations.

Template Preview

Food&Drinks 2

Maps we based on

Links to help you

Our blog to help you start with CJM: https://uxpressia.com/blog/

Check out Starbucks Experience Map: http://theoperationsblog.com/wp-content/uploads/2011/09/experiencemap1.pdf

CSI – Starbucks CX Journey: https://www.youtube.com/watch?v=JmU8zmbRVH0

5 Ways to Deliver Excellent Customer Service at Your Restaurant: http://restaurantengine.com/deliver-excellent-customer-service/

Five Customer Experience Lessons Coffee Taught Me: https://uxmag.com/articles/five-customer-experience-lessons-coffee-taught-me

7 steps to Move Your Customer Service from Good to Great: http://communicateskills.com/2013/02/04/customer-service-good-to-great/