CJM Template for Foods&Drinks 1



Feeling hungry? Well, your customers are and they want their sandwich and coffee no matter what. If you serve their latte late, they’ll start to espresso their feelings and it’s the last thing you want. But how can we know what gets them started? We map their journey to see what makes them mad and what excites them.

Lucky you, you don’t have to wait for the garcon to serve you touchpoints – we already did it for you. Our template for restaurants and cafes has everything you need to start playing with CJM. It will certainly deal with your UX hunger the right way.

All you need to do is have fun mapping so your guests don’t have to wait for their cup of positivitea.

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Map's Persona

Debora Ricci, 27, Italy

Has a boyfriend.

Works in fashion sphere. 

Likes to spend her evenings in cinema, theatres and cafes with her boyfriend or friends. 

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Foods&Drinks 1

Maps we based on

Links to help you

Our blog to help you start with CJM: https://uxpressia.com/blog/

Check out Starbucks Experience Map: http://theoperationsblog.com/wp-content/uploads/2011/09/experiencemap1.pdf

CSI – Starbucks CX Journey: https://www.youtube.com/watch?v=JmU8zmbRVH0

5 Ways to Deliver Excellent Customer Service at Your Restaurant: http://restaurantengine.com/deliver-excellent-customer-service/

Five Customer Experience Lessons Coffee Taught Me: https://uxmag.com/articles/five-customer-experience-lessons-coffee-taught-me

7 steps to Move Your Customer Service from Good to Great: http://communicateskills.com/2013/02/04/customer-service-good-to-great/