Insights

Using design thinking to improve customer experience in e-commerce

Home24 implemented the design thinking methodology to increase their customer satisfaction and shared some insights about improving customer experience in…

August 24, 2020

Journey Mapping Talks: The Truth behind Personas

Our next event from Journey Mapping Talks series is dedicated to personas. Come to learn how to build and use…

July 31, 2020

Journey mapping in healthcare interview with Jennifer Fraser

Read an interview about mapping healthcare experience with Jennifer Fraser, Director of User Experience at Macadamian.

July 24, 2020

Journey Mapping Talks on July 28: Experience Mapping

UXPressia is holding a free online event dedicated to experience mapping. Join to know more about experience maps and get…

July 21, 2020

Meetup on July 23: Journey Mapping In Healthcare

UXPressia is continuing a series of online healthcare journey mapping meetups. Three experts will share insights from their experience and…

July 20, 2020

Live Interview On June 30: Patient Journey Mapping

Join us to listen to a live interview with our friend, Ilonka Coenraad, the Founder of Patient Journey Lab, who…

June 29, 2020

Live Interview on June 22: Journey Mapping in Healthcare

Come join us on Monday to listen to a live interview on journey mapping in healthcare.

June 19, 2020

How to use customer personas

There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are…

March 19, 2020

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get…

March 6, 2020

Top 6 Things to Keep Next to a Journey Map

Here is what can you show next to a journey map that is not the entire persona, but still gives…

April 5, 2019

6 Cases When You Need to Create an Impact Map

When should you create an impact map? This technique is simple, yet so powerful, has many applications and we’ll try…

June 12, 2017

How Many Personas Should You Have?

How many personas should you have? One? Five? A dozen? Are there any standards? Let’s tackle these questions together in…

March 24, 2017