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Personas online tool

Design with humans in mind and get customer loyalty in return

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Personas online tool screenshot

Persona Features

Real-time collaboration

Collaborate on personas with your teammates in real time and see all changes on the fly. Whether it's a workshop with a distributed team or last-minute edits before an important presentation.

Flexible persona canvas

Over 20 tailored sections to encompass your target audience knowledge in the best possible way: from persona name, photo, backstory up to browser/devices usage, skills, and influencers images. Stretch and drag and drop sections to customize the layout any way you want.

Name generator

Ever been stuck on the name for your persona? Use the benefits of names generator right from Personas Online. Select the gender and the country of your persona to get a natural-sounding first and last name.

Photo generator

Finding a good photo of your persona is always a hassle. Personas Online features photo generator so no more googling off your fingers trying to find an authentic photo that doesn't look stocky.

Compare personas

You got 2 view modes in Personas Online: 1 persona per or multiple personas per screen. Use them to compare personas you have, see the differences between their behavioral patterns and find inspiration for your products and services. Don’t leave anyone behind!

Persona temperaments

Is your persona rational, artisan, guardian or idealist? Personality affects how people interact with products and services. Even eye-tracking results differ for these groups. Personas Online features a personality section with built-in hints on how to design for each group more effectively.


Save your personas as high-resolution PNG or PDF to use it offline. You don’t need graphic design skills to make your personas look professional and presentable anymore. Create, export, present and inspire.


Get everyone on the same page and communicate ideas faster. Share personas with your teammates, stakeholders, and clients. Distributed teams are no longer a roadblock in making brilliant service design.

Chat support

You won’t be alone. Shoot your questions at us without leaving the page. We’ll address them all ASAP via a neat chat support integrated into all of the tools. You can even add emoji to show how happy (or not?) you are.