Customer onboarding experience: definition, steps, best practices

January 26, 2023

Don't leave your customers while they're still learning, and they'll return the favor by staying with your company in the…

How to create a customer journey map in e-commerce (+ free template)

January 20, 2023

Unmatched customer experience takes you to the top in the growing e-commerce market. Customer journey mapping in e-commerce helps you…

How to UX research in a challenging business environment | Jan 18

January 10, 2023

Want to make a strong business case for your next UX research initiative? Join our free online event to get…

What are persona alternatives?

December 29, 2022

Are there any alternatives to making a persona? We have URS, Empathy maps, and User stories...but are they really good…

B2B customer journey: the ultimate guide + templates

December 29, 2022

How to map customer journey in B2B? In this post, we'll learn key differences of B2B customer journey mapping on…

Measuring churn and preventing customer loss

December 27, 2022

Measuring churn is the first step on the road to reducing customer loss, enhancing retention level, and revenue. To learn…

A comprehensive guide to stakeholder mapping in UX

December 21, 2022

Want to learn what stakeholder mapping is, when do you need it, and how to create a stakeholder map? Read…

Case study: improving financial services customer experience as a team

December 20, 2022

How can CX specialists spark interest for customer experience mapping among other teams? Read this case study for an unusual…

A 🔮 to always know who owns a map and your document status

December 16, 2022

Meet new features! Now your personas and maps have owners and statuses. Fancy to learn more? Dive in the post.

B2C bank customer journey map + free template

December 9, 2022

Going to build a bank customer journey map? Check our ready-to-go template and feel free to use it to build…

Case study: making a student journey map to improve the university experience

December 7, 2022

How do you create an accurate student journey with multiple campuses, faculties, and dozens of unique interactions and experiences to…

Moments of truth in customer journey mapping

December 3, 2022

What are moments of truth in customer service? How do you identify, recognize, and map them for your customer journeys?…

A guide to customer loyalty: definition, benefits, and improvement strategies

November 30, 2022

What is customer loyalty, and why is it important? How do you evaluate and improve it? And where does journey…