Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.
Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This makes no sense whatsoever as employees are no less of a driving force for our business than our customers. Let’s see how we can change this!
A case study from Johannes Neukamm who is a product owner at Contexte – a French-European policy analysis site. Johannes creates personas and user journeys for the agency. He tells a story of how UXPressia helped him be more productive and incorporate design thinking practices into Contexte development processes.
How to map customer journey in B2B? In this post, we’ll learn key differences of B2B customer journey mapping on a real-world example.
In this case study , Sathya Sethyraman shares his experience with UXPressia and how our platform helped his company increase productivity and performance.
There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.
Background The power to learn is the key to any transformation. And as the Success Manager at Geekie, my mission is to make sure we deliver the best learning experience possible. Geekie is an adaptive educational platform designed for teachers and students. Here, we’re trying to get students excited about the school through personalized learning. […]
What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.
A story from Yana Mowat from Ambergreen where she tells about how UXPressia helped her map student journey, save a lot of time and impress their new client.