Customer Experience and Service Design Blog

Good Personas vs. Bad Personas

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How to create truly powerful user personas that will awaken empathy and help you create better services? And how to avoid common mistakes when creating personas? In this post, we’ll answer this question and some others along the way.

Updates: CJM Templates, Projects Drag’n’Drop

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We’ve made a few nice tweaks to UXPressia. Such moving stuff around the dashboard and a new refined CJM Templates page where each template has a bunch of useful thingies you can use to scoop insights. Check it out!

Start Off on the Right Foot with CJM

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Customer Journey Mapping may seem to be a technique for improving existing products. Well, not quite so. CJM can help you a lot when designing products and services from scratch! And here’s how you do it.

How Not To Put CJM on the Shelf

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Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be acted up, maintained properly and updated all the time. Let’s have a look at what you should do so your maps don’t collect dust somewhere in a drawer.

Holiday Beta Updates: Personas & New Dashboard!

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Ho ho ho! The New Year 2017 just knocked at our door and that holiday whoop-de-do is just starting to cool off. Throughout the whole year, elves from UXPressia have been busy as a one-legged striker during the Super Cup. We’ve been making something really special. And we do have something to show for it. […]