“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let’s clear out what each of them is used for, and whether those can be combined to boost your user experience.
Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.
Discover what is patient journey mapping in healthcare, its benefits, stages, and touchpoints. Learn how to create a patient journey map for improved experiences.
What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But is it big enough for you to care? Let’s find out.
Interested in diving deeper into the world of strategic journey mapping with a case study from Percy Rose, Head of Customer Success Strategy at Hewlett Packard Enterprise? Well, you’re in luck because this article is exactly what you’ve been searching for.
