Customer Experience and Service Design Blog

Good Personas vs. Bad Personas

Yuri Vedenin

Yuri Vedenin

good vs bad walter white

How to create truly powerful user personas that will awaken empathy and help you create better services? And how to avoid common mistakes when creating personas? In this post, we’ll answer this question and some others along the way.

How Not To Put CJM on the Shelf

Yuri Vedenin

Yuri Vedenin

bookshelf

Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be acted up, maintained properly and updated all the time. Let’s have a look at what you should do so your maps don’t collect dust somewhere in a drawer.

Holiday Beta Updates: Personas & New Dashboard!

Yuri Vedenin

Yuri Vedenin

Christmas tree CJM

Ho ho ho! The New Year 2017 just knocked at our door and that holiday whoop-de-do is just starting to cool off. Throughout the whole year, elves from UXPressia have been busy as a one-legged striker during the Super Cup. We’ve been making something really special. And we do have something to show for it. […]