Customer Experience and Service Design Blog

The 6 targets you will hit with CJM

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What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first place? We got you 6 good reasons how CJM can help your business. Read on!

Power up your CJM with real stuff

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Making a CJM sounds like a great idea, but… where to get data from? In this post, we’ll try to analyze the most popular sources of user data that can be used for your customer journey maps.

Looking for fancy UX tools? Meet Customer Journey Mapping

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Customer Journey Mapping is a great technique to use when you want to understand how your business performs from your customers’ standpoint. It allows you to put together all the data you have and order it in a clear and comprehensive way. In this post, we’ll look into what this technique is and why you UXPressia is a great way to build customer journey maps!