When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy is crucial. And nothing delivers that quite like Empathy Mapping. Learn all hows and whys in this post.
Why make customer journey maps visual when you can just use an excel spreadsheet? There’s a longs list of whys. And we’ll cover them here along with hows.
Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.
As you may know, the experience section has always been a part of our CJM Online tool. Fun fact: this section is the most popular among UXPressia users – 98% percents of all maps created in UXPressia have this section in them. And in this article, we’ll take a look at the refined experience section and what you now can do with it!
Workspaces are another part of the new release and at its core, it’s a User Management panel on steroids. Workspaces enable you to have multiple independent teams within your company working on different disjoint projects. They make sharing process seamless and help you manage billing in a more convenient way. Plus, workspaces make it possible to assign different roles to team […]
Customer journey mapping is a dish best eaten when shared with as many teammates as possible. This is the reason we’re focusing on sharing and collaboration so much. In the past, when you wanted to share a project with someone, you would either invite them via email or send them a shareable link. Well, if […]
The best journey maps are built collaboratively. And it’s not just UX designers that should be involved in the process of journey mapping – you should invite people from across all departments. And we’ve been working for the past year rewriting UXPressia virtually from scratch so you can collaborate with your team in real time. […]
As we’re getting closer and closer to the huge release, we think it’s fair to give you some sneak peeks into what to expect from UXPressia this May. And what’s most important, we want to show you how to use the new features. And we will start off with a general overview. Main Features Let’s see […]
Customer journey mapping market is so hot today. It seems like everyone is trying to get there. Companies from around the world use CJM not only to map their customer journey but to map journeys of their employees as well. They even map out their marketing and email campaigns. That makes it all the more important to use the technique more effectively. And here are our 10.5 tips on how you can take the most out of customer journey mapping.