Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be acted up, maintained properly and updated all the time. Let’s have a look at what you should do so your maps don’t collect dust somewhere in a drawer.
Ho ho ho! The New Year 2017 just knocked at our door and that holiday whoop-de-do is just starting to cool off. Throughout the whole year, elves from UXPressia have been busy as a one-legged striker during the Super Cup. We’ve been making something really special. And we do have something to show for it. […]
There are so many ways to screw up when doing customer journey mapping. You don’t want that. Let’s see what pitfalls you should avoid to take the best out of CJM.
What should be taken into consideration when analyzing a customer journey map? In this post, we’ll give you seven things to check when doing customer journey mapping.
Dear members of UXPressia family, We’ve been working insanely hard for the last few months skipping brunches and lunches so you can enjoy the brand new Dashboard and Personas. And trust us, you are getting them all with a nice red bow on top. All we want from you is a pinch of patience as […]
When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.
Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true. So… are there any alternatives to CJM? Let’s figure it out.
What exactly does CJM help you accomplish? Why is there a need for doing customer journey mapping in the first place? We got you 6 good reasons how CJM can help your business. Read on!
What are personas? Why would you want to create them? In this article, we’re going to dive into the concept of persona and answer these questions and even more!