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Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing in the CX field.

Webinar: Journey mapping activation with ​Jim Kalbach | January 25


Are you ready to kickstart your year with some incredible learning and insight? We've got just the thing for you! Mark your calendars for January 25 — we're hosting a webinar that's set to transform the way you activate your journey mapping effort.

📘 Meet your guide, Jim Kalbach

Jim Kalbach is the Chief Evangelist at Mural and a respected voice in user experience design, information architecture, and strategy. 

Jim, author of notable works like "Mapping Experiences" and "The Jobs To Be Done Playbook," brings practical insights from his extensive experience in the field. His approachable methods and clear vision in facilitating effective journey mapping will offer valuable takeaways for all attendees.

🔍 What you'll discover:

  • Concrete steps for impactful mapping: Get ready to dive into methods that will significantly enhance the effectiveness of your mapping efforts.
  • Collaborative field research techniques: Learn how to conduct field research in a collaborative manner, ensuring your insights are comprehensive and actionable.
  • Strategies for engaging mapping workshops: Discover how to run journey mapping workshops that aren't just informative but drive actionable results.

📅 Mark your calendar

  • Date: January 25, Thursday
  • Time: 7 AM PT (10 AM ET / 4 PM CET)
  • Price: Free
  • Venue: Zoom

We’ll send the session recording to all event registrants.

What are you waiting for?

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