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Customer Experience and Service Design Blog

How to Use Customer Personas

Using customer personas

There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are a few examples of how to use customer personas.

User Flow vs User Journey

User flow vs user journey

“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let’s clear out what each of them is used for.