Customer Experience and Service Design Blog

Start Off on the Right Foot with CJM

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Customer Journey Mapping may seem to be a technique for improving existing products. Well, not quite so. CJM can help you a lot when designing products and services from scratch! And here’s how you do it.

3 Killer Wins of Using UX Personas

UX personas

So much ado about these personas. Why do you want to use them? Well, there are many reasons and benefits. Today, we’ll look at the main 3 of them.

How Not To Put CJM on the Shelf


Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be acted up, maintained properly and updated all the time. Let’s have a look at what you should do so your maps don’t collect dust somewhere in a drawer.

Holiday Beta Updates: Personas & New Dashboard!


Ho ho ho! The New Year 2017 just knocked at our door and that holiday whoop-de-do is just starting to cool off. Throughout the whole year, elves from UXPressia have been busy as a one-legged striker during the Super Cup. We’ve been making something really special. And we do have something to show for it. […]

Happy New Year from UXPressia


Dear members of UXPressia family, We’ve been working insanely hard for the last few months skipping brunches and lunches so you can enjoy the brand new Dashboard and Personas. And trust us, you are getting them all with a nice red bow on top. All we want from you is a pinch of patience as […]

Hit the touchpoints, Jack


When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.

Good, better, the CJM


Customer journey mapping looks like a great technique. From the first glance, it might look too good to be true. So… are there any alternatives to CJM? Let’s figure it out.