Interested in diving deeper into the world of strategic journey mapping with a case study from Percy Rose, Head of Customer Success Strategy at Hewlett Packard Enterprise? Well, you’re in luck because this article is exactly what you’ve been searching for.
Today, we are all obsessed with the experience of the customer. However, few seem to care about employee experience. This makes no sense whatsoever as employees are no less of a driving force for our business than our customers. Let’s see how we can change this!
Touchpoints and channels are crucial elements of a customer journey, but they get mixed up during actual mapping. Let’s clarify the difference between them.
