There is a lot of talk going on about the importance of using customer personas in journey mapping. Here are a few examples of how to use customer personas.
How to Use Customer Personas
Customer Experience and Service Design Blog
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Update: Google Analytics Integration for CJM Tool
Add real-world data on your site’s traffic, marketing campaigns and KPIs into your journey maps using the Google Analytics integration for CJM tool.
User Flow vs User Journey
“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let’s clear out what each of them is used for.
Customer Journey Mapping in E-commerce
Unmatched customer experience takes you to the top in the growing e-commerce market. Customer journey mapping in e-commerce helps you step up your CX game.
5 Ways to Align Marketing Campaign to Your Personas
The success of an email marketing campaign depends on how well you know your customers. Here are 5 ways to align your marketing campaign to your personas.
Touchpoints and Channels in Customer Journey Mapping
Touchpoints and channels are crucial elements of a customer journey, but they get mixed up during actual mapping. Let’s clarify the difference between them.
Update: Substages on CJMs
Add substages to the stages of your customer journey maps and customize the colors of stage titles and its background.
Update: Accent Color & Market Size in Personas
The new feature lets you add an accent color to your and bring in some analytics to your persona by setting its personality type and evaluated market size.
A look back at 2018, and ahead to 2019
2018 has been a busy year for UXPressia. In this New Year post, we’d like recap everything that’s happened this year and share our plans for 2019.
