Katerina Kondrenko
Experienced content creator with a passion for research, French bulldogs, and British cats. Katerina has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, & now she’s playing in the CX field.

Use Chunks to organize your CX insights

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Meet the new feature to level up your experience management and journey mapping process — ✨ CX Chunks

Let's get to know it better.

Chunks functionality overview by UXPressia

What are Chunks?

Chunks are bits of information to reuse in maps, personas, or use independently. They help you gather all your CX data in one place, making it easy to access and use at different stages of your projects.

💡 Note: CX Chunks are available from the Pro plan.

What kinds of Chunks are there?

The default Chunk types are:

  • Problem;
  • idea;
  • task;
  • observation;
  • hypothesis.

If default Chunk types are not enough for your initiative, you can always add custom Chunk types and use them inside your workspace.

example of a custom chunk type

Also, you can customize the default Chunk types to match your project needs.

When's the best time for Chunks? Spoiler: Always

Take advantage of Chunks at different stages of your mapping project. For example:

  • Organizing research findings into a research repository at the research stage.
  • Save time on duplicating data repeated across different journeys at the mapping stage.
  • Prioritize your ideas and assign task owners at the ideation and planning stages.
  • Track the tasks’ progress at the implementation stage.

Where Chunks live

You can Chunks in many places:

  • Dashboard: Go to the Dashboard to see all the Chunks in your Workspace. They’re organized into tabs based on Chunk types.
CX chunks on Dashboard
  • Tag page: On the Tag Page, you can view Chunks with this tag.
CX chunks on the Tag page
  • Maps and personas where you or your teammates added them.
  • Design View: In Design View, you can switch between big-picture overviews and detailed insights, seeing which tasks are linked to specific journeys.
using Chunks in Design View

How to create Chunks

You can create Chunks from different locations:

  • Your Dashboard
create chunks on the dashboard
  • Tag page
create chunks on a Tag page
  • Maps and personas
new chunk from a customer journey map

You can also convert text into Chunks inside documents.

Converting journey map text into Chunks

How might Chunks look?

Depending on their type, Chunks have different properties. So choose the ones that better suit your needs 😉

Need some examples? We’ve got them!

  • A Chunk based on a customer survey responses:
Chunk with customer survey responses
  • A Chunk based on a customer interview:
Chunk with a customer interview
  • A Chunk with a hypothesis awaiting validation:
 Chunk with a hypothesis

💡 Thread сonversations inside Chunks

You can start threads inside each Chunk, creating detailed discussions around specific topics or ideas. These threads allow for rich collaboration, where your team can leave comments, ask questions, or dive deeper into the data related to that Chunk. It’s a great way to centralize conversations and keep all relevant insights connected directly to the project.

thread inside a chunk

How amazing is that?

By using Chunks effectively, you can keep your data organized and easily accessible for all your mapping projects.

Start streamlining your workflow with Chunks today  👇

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