Touchpoints and channels in customer journey mapping

August 23, 2023

Touchpoints and channels are crucial elements of a customer journey, but they get mixed up during actual mapping. Let's clarify…

AI customer journey mapping prompts for ChatGPT

August 17, 2023

AI journey mapping can help you speed up your customer experience activities. Curious to learn how? Read our new post…

Using a customer journey map in real estate: Guiding dreams home

August 10, 2023

Wanna learn how to enhance your real estate business? Build a customer journey map in real estate, using our template.

User research for beginners: best courses and books

August 4, 2023

Finding valuable learning sources may be a challenging task for a user research beginner. In this post, we collected online…

Measuring the impact of journey mapping: webinar recap

August 3, 2023

Wanna learn expert advice on measuring the impact of journey mapping? Read this article.

Banking experience: from complaints to praises

July 27, 2023

Wanna discover the renowned bank's remarkable turnaround regarding their banking experience? Chantel Botha from BrandLove shared the three magical steps…

New event: How to build actionable personas with AI | Aug 9

July 25, 2023

Do you want to create personas faster and more efficiently? We'll show you how to do it with AI.

How to build a customer empathy map (example + template)

July 24, 2023

When it comes to creating products and services that customers love and keep returning to, building higher levels of empathy…

How to define customer journey map stages

July 11, 2023

It may not always be obvious how to divide your customer journey into stages. Let’s take a look at how…

Customer-centric impact maps: insights from Debbie Levitt 

July 6, 2023

Wanna unravel the world of customer-centric impact maps through the lens of Debbie Levitt's expertise? Read this article.

New event: Measuring journey mapping impact | Panel discussion on July 11

June 29, 2023

Delve into the minds of customer experience experts as they share their insightful approaches to measuring the outcomes of journey…

Embracing journey centricity: reflections on Kindred’s transformation

June 27, 2023

Learn how Kindred switched to journey centricity and won their customers' hearts. Christophe Dhaisne, the former Head of Customer Experience…

🚀📈 Elevating funnel insights: Google Analytics 4 steps up the game  

June 22, 2023

Gogle Analytics 4 is coming. Don't forget to switch to this new version in the UXPressia's Funnel section to benefit…