Customer touchpoints: what they are, how to identify them + examples

December 28, 2023

What is a customer touchpoint? Explore customer touchpoints’ examples and learn how to analyze and manage them effectively in your…

User journey vs. user flow: what they are, how to create, differences

December 23, 2023

“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let's…

Make customer journey maps visual

December 11, 2023

Why make customer journey maps visual when you can just use an excel spreadsheet? There's a longs list of whys.…

Patient journey mapping: what it is, its benefits, and how to do it

December 11, 2023

Discover what is patient journey mapping in healthcare, its benefits, stages, and touchpoints. Learn how to create a patient journey…

Unraveling the power of multi-persona journey maps | December 12

December 5, 2023

Join our free webinar to learn the what, why, and when of multi-persona journey maps on December 12.

Black Friday deal: 30% off on our annual Pro plan! 🎉

November 21, 2023

UXPressia's Black Friday deal is here! Enjoy a 30% discount on its Pro annual plan. Use the coupon code UXPBFDEAL30…

Free event: Best practices for creating data-driven journey maps | Nov 22

November 14, 2023

On November 22, join a free webinar to learn how to create data-driven journey maps.

User persona vs. buyer persona: differences and a free template

November 12, 2023

What is a buyer persona and a user persona? Is there any difference between them? In short, there is. But…

What a customer journey map repository is and how to build one

November 7, 2023

Creating a customer journey map repository is a critical step toward successful customer journey management. Learn what it is and…

Strategic journey mapping: case study-based tips

October 26, 2023

Interested in diving deeper into the world of strategic journey mapping with a case study from Percy Rose, Head of…

Free event: Accelerating journey mapping with AI | Nov 7

October 24, 2023

Join a webinar with Noz Urbina, where he will share a unique and proven methodology that leverages AI to create…

Free event: Transforming EX insights into impact | Oct 26

October 12, 2023

Discover ways to translate your employee journey data into an actionable plan.

How to create an impact map in 7 easy steps: A complete guide + examples

October 8, 2023

In this guide, we’ll go through the process step by step and create an impact map example from scratch.