New event: Quick guide to complex & non-linear mapping | Mar 6

February 20, 2024

Join our event to master complex customer journey mapping. All the details are inside...

Integrate customer experience and VoC data into your maps and personas

February 14, 2024

We're thrilled to announce an exciting update to our experience management platform—a powerful new feature designed to bridge the gap…

B2B buyer journey mapping — enhance the buying experience

February 13, 2024

Learn what the B2B buyer journey is, explore its stages and effective research strategies to create a buyer journey map.

New event: Creating customer-centric strategies from journey maps | Feb 21

February 6, 2024

Join our expert-led talk on enhancing customer journey mapping with insights from Customer Obsessing Consulting's top minds.

Using customers’ online shopping behavior in e-commerce

January 31, 2024

Learn what customers' online shopping behavior is, why to use it in e-commerce marketing. Learn about different consumer behavior types…

How to create a user persona

January 23, 2024

Welcome to the fascinating world of user personas. Our comprehensive guide is designed to take you through the intricacies of…

Creating a Persona — a step-by-step guide with tips and examples

January 20, 2024

Wanna create a persona? Let's do it together, one step at a time. This comprehensive walkthrough will serve as your…

Webinar: Journey mapping activation with ​Jim Kalbach | January 25

January 9, 2024

Ready to jumpstart your year with some amazing insights and knowledge? We have the perfect opportunity for you! Circle January…

What is the buyer journey? Definition, stages, and examples

January 4, 2024

Explore the stages and significance of the buyer journey. Learn how to optimize the buyer journey and see templates.

Customer touchpoints: what they are, how to identify them + examples

December 28, 2023

What is a customer touchpoint? Explore customer touchpoints’ examples and learn how to analyze and manage them effectively in your…

User journey vs. user flow: what they are, how to create, differences

December 23, 2023

“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let's…

Make customer journey maps visual

December 11, 2023

Why make customer journey maps visual when you can just use an excel spreadsheet? There's a longs list of whys.…

Patient journey mapping: what it is, its benefits, and how to do it

December 11, 2023

Discover what is patient journey mapping in healthcare, its benefits, stages, and touchpoints. Learn how to create a patient journey…