Customer Journey

Integrate customer experience and VoC data into your maps and personas

We're thrilled to announce an exciting update to our experience management platform—a powerful new feature designed to bridge the gap…

February 14, 2024

B2B buyer journey mapping — enhance the buying experience

Learn what the B2B buyer journey is, explore its stages and effective research strategies to create a buyer journey map.

February 13, 2024

New event: Creating customer-centric strategies from journey maps | Feb 21

Join our expert-led talk on enhancing customer journey mapping with insights from Customer Obsessing Consulting's top minds.

February 6, 2024

Using customers’ online shopping behavior in e-commerce

Learn what customers' online shopping behavior is, why to use it in e-commerce marketing. Learn about different consumer behavior types…

January 31, 2024

Webinar: Journey mapping activation with ​Jim Kalbach | January 25

Ready to jumpstart your year with some amazing insights and knowledge? We have the perfect opportunity for you! Circle January…

January 9, 2024

What is the buyer journey? Definition, stages, and examples

Explore the stages and significance of the buyer journey. Learn how to optimize the buyer journey and see templates.

January 4, 2024

Customer touchpoints: what they are, how to identify them + examples

What is a customer touchpoint? Explore customer touchpoints’ examples and learn how to analyze and manage them effectively in your…

December 28, 2023

User journey vs. user flow: what they are, how to create, differences

“User flow” and “User journey” are quite similar terms and there is lots of confusion going on between them. Let's…

December 23, 2023

Make customer journey maps visual

Why make customer journey maps visual when you can just use an excel spreadsheet? There's a longs list of whys.…

December 11, 2023