Mapping a buying journey is not that easy. We already found it out at our recent event with Martyn Lewis, Founder and CEO of Market-Partners Inc. But what if you finished the map and are not sure what to do next?
Next week, on July 20, Martyn will be back to outline optimal business activities that will guide customers from initial interest to further satisfied use, leveraging each stage of the end-to-end buying journey. He will also explain how to translate your map into Market Engagement Strategy and Customer Buying Journey Navigator.
At our online event, Martin will cover:
🟣 What to do once you mapped a buying journey;
🟣 How to develop and integrate the market engagement strategy;
🟣 How to transform a strategy into a CX initiative and make it sell;
🟣 How to distribute responsibilities across your organization;
🟣 and more.
We've got the recording for you to watch.