CJM Template for Retail (Food)



Our second favorite F word is Friday. The first one is Food. But what kind of F-words are flowing through customers’ heads when they are buying groceries at your store? Flawless UX? First-class service? Fine selection? Or something radically different?

Don’t just hope for the best. Be the best. Get to know what your customers think and want by drawing a customer journey map with this fine template for food retail.

To create this template, we analyzed a lot of retail businesses and the UX they offer, gathered a significant number of other journey maps and flavored them with many years of studying user experience. Take it for free, fill them in and make your store a five-star place and its UX flawless.

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Map's Persona

Olivia Clarke, 32, GB

Married, one child. 

Works in healthcare. 

Medium income.

Drives to shop once a week by car. 

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Retail (Food)

Maps we based on

Links to help you

Our blog to help you start with CJM: https://uxpressia.com/blog/

How groceries, food retailers can keep up with restaurants: https://www.retailcustomerexperience.com/articles/how-grocers-food-retailers-can-keep-up-with-restau...

Why customer service is still vital in the supermarket price war: http://www.eptica.com/blog/why-customer-service-still-vital-supermarket-price-war

Future of Retail Industry – How to Create Magic For Your Customers: http://www.globalchange.com/future-of-retail-food-industry-grocery-stores-hypermarkets-convenience-s...

6 Ways Food Retailers Can Use Customer Experience Data: http://www.progressivegrocer.com/departments/technology/6-ways-food-retailers-can-use-customer-exper...

Five of the most exiting digital innovations in grocery retail: https://www.clickz.com/grocery-retailers-focus-on-innovation-to-drive-customer-experience-new-report...