B2B

Why use empathy maps in B2B and how to do it step by step

Let's talk about empathy mapping in general and how to use it in B2B cases in particular. Michelle Spaul, a…

March 12, 2021

How often should you update a customer journey map?

We know one-off customer journey maps are no good. But how often should you update your customer journey map? Get…

March 6, 2020

Brand-new dash, better teamwork, and more colors

Today we rolled out UXPressia 4.30 — a huge update our team has been tirelessly working on for months. Read…

January 14, 2020