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Anastasia Schebrova
Chief Experience Officer at UXPressia

Meet the Touchpoints Library

Meet the Touchpoints Library, a single place to manage and store touchpoints across all of your CJM and persona projects.

Use support logs to fuel customer journey maps

support-logs-customer-journey-mapping

Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.