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Customer Journey Stages: Meet New UXPressia Cheat Cards
Use support logs to fuel customer journey maps
Customer support logs are an endless source of data for building insightful customer journey maps. However, we’ve discovered that it’s not as popular as it could be. Based on the research we’ve conducted at UXPressia, only around 30% of people actually use support requests from customers as a source of data for their CJMs. In this article, we’ll see how to use support data to fuel your journey maps.