Yuri Vedenin

Yuri Vedenin
Founder and Boss of UXPressia

Jobs to be Done Is The New Personas?

Jobs to be done vs personas

There’s been a lot of hype about Jobs To Be Done lately. Many claim that JTBD can replace personas. But no, they cannot. So let’s find out why.

Case Study: Student Journey by Paula Goncalves from Geekie

Case study: student journey buy Paula Goncalves from Geekie

Background The power to learn is the key to any transformation. And as the Success Manager at Geekie, my mission is to make sure we deliver the best learning experience possible. Geekie is an adaptive educational platform designed for teachers and students. Here, we’re trying to get students excited about the school through personalized learning. […]