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Yuri Vedenin
Founder and Boss of UXPressia

What if my CJM is too Big and Complex?

complex-customer-journey-map

Creating CJM is a challenging task. It’s not just about doing it right. Sometimes your CJM gets so complicated that it is impossible to fit it into one map.

How Many Personas Should You Have?

How many personas is enough for a customer journey map

How many personas should you have? One? Five? A dozen? Are there any standards? Let’s tackle these questions together in this post.

Good Personas vs. Bad Personas

How to create truly powerful user personas that will awaken empathy and help you create better services? And how to avoid common mistakes when creating personas? In this post, we’ll answer this question and some others along the way.

3 Killer Wins of Using UX Personas

cjm-using-ux-personas

So much ado about these personas. Why do you want to use them? Well, there are many reasons and benefits. Today, we’ll look at the main 3 of them.

How Not To Put CJM on the Shelf

how-not-to-put-your-customer-journey-map-on-a-shelf

Creating a CJM just to put it on a shelf is a bad idea. You customer journey maps must be acted up, maintained properly and updated all the time. Let’s have a look at what you should do so your maps don’t collect dust somewhere in a drawer.

Se7en things to look at when journey mapping

seven-things-to-look-at-when-mapping-a-cutomer-journey

What should be taken into consideration when analyzing a customer journey map? In this post, we’ll give you seven things to check when doing customer journey mapping.

Happy New Year from UXPressia

happy-new-year-from-uxpressia

Dear members of UXPressia family, We’ve been working insanely hard for the last few months skipping brunches and lunches so you can enjoy the brand new Dashboard and Personas. And trust us, you are getting them all with a nice red bow on top. All we want from you is a pinch of patience as […]

Hit the touchpoints, Jack

hit the touchpoints

When you hear about customer journey mapping, it’s hard to skip the word “touchpoint”. It comes up quite often. What are these touchpoints and why is there so much ado about them? We got an answer and it’s right in this post.