Tanya Levdikova is Head of Content at UXPressia, a customer experience mapping platform. A content strategist with 10+ years in B2B SaaS and tech, she leads content strategy and contributes to acquisition, product releases, and marketing automation. She also studies how companies structure their customer experience by mapping public journeys to spot gaps and missed opportunities in messaging, funnels, and lifecycle communication.
Knowing where to focus your efforts is crucial when it comes to improving the customer experience. By measuring your customer journey performance, you can identify areas that require attention and ensure that your resources are allocated effectively. Not sure what metrics to choose? Read the article.